Tuesday, October 02, 2007

SLT partners with PC House to distribute Broadband Internet

Sri Lanka Telecom (SLT), the country’s only integrated telecommunication service provider recently signed an agreement with PC House, a leading IT Solutions provider in Sri Lanka to expand its sales distribution channel for the company’s Broadband products. Through this initiative SLT will be able to offer Broadband products to its customers via 41 PC House branches including North and East in addition to SLT teleshop’s and Regional offices island wide.



PC House will serve customers with SLT Broadband products such as Entrée Package, Home Express Package and the Office Express Package on ADSL technology which provides download speed up to 2Mbps connectivity. Any customers can purchase equipment such as PCs/Laptops, ADSL modems and routers from any PC House branch with the technical support for the configuration. Also with this initiative PC House will accept new applications for the SLT Broadband products.



Speaking on the significance of the tie up, Shoji Takahashi, CEO of SLT said: “I am proud to go forward with this venture with an innovative company such as PC House. Their support will go a long way in helping us to popularize Broadband service in urban and rural areas of the country equally.”



This partnership will expand SLT’s sales outlets for its Broadband products through PC House branch network and their Mobile PC buses becoming the authorised dealer of SLT Broadband services.



“We have tied up with SLT in order to go to rural areas and provide connectivity via ADSL through the company. The partnership ensures that PC House provides the hardware component while SLT provides the software component to supply Broadband connectivity. This will enable potential customers from rural areas to be able to access the Internet. We will be going for a joint marketing venture with SLT and we will take this forward through synchronizing the strengths of both companies,” S H M Rishan, Chairman, PC House.



The business partnership between the two companies will help the customer with giving the opportunity of purchasing PC/Laptop, ADSL modems, ADSL Routers as well as supply for a SLT Broadband connection under one roof. It is also convenient as there would be more sales outlets through authorised dealers. SLT is ready to cater to future demands on broadband services such as IP TV, which will be aware in the very near future. The company looks forward to delivering more products and services through business convergence between business partners.



PC House is renowned for offering customers the best options in computers and accessories with an innovative product portfolio and an unparalleled after-sales service. Today, PC House is the business partner in Sri Lanka for a wide variety of prestigious international brands such as Intel, Philips, Gigabyte, US Robotics, Logitech/Labtec range of products, Power Tree Uninterruptible Power Supply Systems and Philips PC Peripherals. PC House also boasts of their own branded PC ‘PANORA.’ Further they are also business partners for the IBM range of Computer Solutions and Gold System Builder for Microsoft.



Sri Lanka Telecom (www.slt.lk) is one of the country’s most valuable blue chip companies with an annual turnover in excess of Rs 40 billion. Whilst NTT Communications Corporation of Japan owns a 35.2% stake in Sri Lanka Telecom (SLT), 49.2% is owned by the Government of Sri Lanka and 15.3% is listed on the Colombo Stock Exchange. The company was also awarded an AAA (sri) rating by Fitch Ratings Lanka followed by a BB- international rating by Fitch International.



SLT Group has a customer base of over two million including multinational corporations, large and small corporate, retail and domestic customers. Today with NTT Communications of Japan as a strategic partner, SLT provides facilities and services: voice, data, video and mobile to its customers, which are unmatched in scope. These services range from domestic and international voice, advance data transmission services which include internet services on leased lines, broadband [on ADSL] and dial up, data circuits, frame relay solutions to IP services such as IP-VPN based on IP-MPLS technology, total corporate solutions of multiple services, satellite uplink services and mobile telephony through the fully owned subsidiary Mobitel.

With a view to making Sri Lanka a broadband island, SLT is in the process of introducing the necessary infrastructure in the form of NGN [Next Generation Networks] using optical fibre backbone and broadband services such as IMS, IPTV etc. SLT also provides high speed global connectivity to countries in the South Asian region through its investments in international submarine cables such as SMW3, SMW4 and the Bharat Lanka submarine cable [between India and Sri Lanka] and Dhirragu-SLT submarine cable system between Maldives Islands and Sri Lanka. Newly incorporate SLT Hong Kong Ltd, a fully owned subsidiary of Sri Lanka Telecom, fully geared to provide services such as IP transit, IPVPN, IPLC and International voice traffic transit services to global telecom operators and corporates in Hong Kong.

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